The problem we are addressing is most modern offices tend to be very bland and boring and do not do enough to utilize their employees' surrounding environment enough. The environment around you has a massive effect on your mood, mindset and behavior. Used correctly, the surrounding can be utilized to make an office more efficient, effective, and lively. Even subtle aspects of the environment can drastically change how to feel and perform in that room.

 

Our solution is graphic design. Science shows that many aspects of graphic design can elicit different responses. Certain variations of shapes and elements (space, repetition, color) promote certain responses in the workplace and can be extremely helpful to increasing productivity and harmony in an office setting. 

What if we could use the elements of graphic design to promote different moods, mindsets, and behaviors that are beneficial to modern offices? Mindset would design and sell lines of office products that utilize graphic design elements to elicit certain mindsets that are useful in the modern office. 

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Our main audience is modern companies that prioritize human resourcing and employee welfare (such as tech companies).

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My deliverables will include a strong online presence (website, social media) that promotes my product’s mission, a solid business plan, and most importantly 3 thought out office products lines with a few tangible prototype products .  Potential products may include wall pieces, mouse pads, plant pot covers, desktop screensavers, and/or welcome mats.

 

Product Lines:

• “Teamwork"

• "Peaceful"

• “Energizer"

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